Abhiraj Bhal Co-founder and CEO of Urban Company (Now referred to as UrbanClap) had emailed Saikat Pyne a journalist at business Insider India. Here’s what the journalist had to mention after Abhiraj Bhal UrbanClap CEO emailed him.
About Abhiraj Bhal, Urban Company CEO & Founder:
Abhiraj Singh Bhal is the Founder and CEO of UrbanClap. UrbanClap was rebranded to Urban Company in early 2020.
Abhiraj Bhal, an engineer from IIT Kanpur and an MBA from the Indian Institute of control — Ahmedabad (IIM-A) after finishing a stint as a representative at the Boston Consulting Group, Singapore (BCG) for 3 years along with his batch-mate from IIT-K, Varun Khaitan from the BCG, USA, and Raghav Chandra a graduate from the college of California Berkeley all 3 co-founded UrbanClap in November 2014.
UrbanClap/ Urban Company is Asia’s largest home services platform. Urban Company CEO and Co-founders have led the Urban Company to international success with a presence in numerous cities throughout UAE, India, Singapore, and Australia.
Urban Company allows customers to e-book services like beauty services, massage therapies, cleaning, plumbing, appliance repairs from the convenience of their homes. The platform bridges the g dependable and professional service providers with the customer who are seeking great services at their homes.
When Abhiraj Bhal urban company/UrbanClap CEO Emailed
Saikat had received an email from Abhiraj Bhal CEO of UrbanClap (now Urban Company) and the subject line was ‘hello from Abhiraj, Co-founder at UrbanClap!’ Noticing this the journalist became suspicious that whether this mail was about a negative news coverage Abhiraj might have received, but it wasn’t the case as the journalist did not remember mentioning Abhiraj in his articles.
After establishing Abhiraj Bhal’s email, the journalist found out it become simply part of a customised email marketing campaign that the UrbanClap CEO’s crew would have run that all their subscribers might have received.
The journalist then compares how email marketing campaigns have been used by new-age Indian organizations and the Indian start-ups.
He then in compares Abhiraj Bhal UrbanClap CEO’s email to that of other quirky Indian startups – luckily unmarried and Bewakoof.com.
Large businesses like Airtel and their clients had been aware about emails from Airtel’s CEO Gopal Vittal. That they had sent explaining the call drop phenomenon.
In addition recollecting other such customized or quirky emails that he had received from Treehouse’s founder Ryan. These emails were despatched from Ryan’s email address with and their content material was always different and customized. And on replying, people got instant reply from Ryan.
The journalist then explains in his article that including a private element to advertising emails assist. due to the fact the target market might not like being marketed to.
The contemporary e mail marketing tools allowed users to add tags inside the e mail body that enabled the e-mail advertising system to automatically fetch and replace that tag with the recipient’s call from the pre-made email contact list while the email is sent out. He then describes that this will be just like what was performed in Abhiraj Bhal UrbanClap CEO‘s email.
In an afternoon when humans’s interest spans are going down swiftly. It’s harder for marketers and groups like Urban Company to grab their audience’s attention through Abhiraj Bhal’s email.
according to an A/B check performed by Hubspot, emails sent from a real person’s name within the sender box does have an impact on open rates of the email. way such emails like UrbanClap CEO Abhiraj Bhal’s email had been more likely to be clicked than emails sent from a corporation’s name.
This practice supplied itself as an opportunity for entrepreneurs to apply such marketing automation strategies and make their emails extra conversational.
The journalist further adds in his article that if marketing automation tools had been used to the fullest they could be a device that drives most engagement and eyeballs to the digital properties of organizations by means of listening about one of a kind customer segments their wishes after which speaking about them through targeted conversations in addition to customized emails like Abhiraj Bhal’s email.
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